Question 3

Question 3: What kind of media institution might distribute your media product and why?

Media institution: A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.

By media institutions we usually mean the people who have a role in the production of media texts. This covers a vast part of the media, including:

• Companies/organisations
• Producers
• Distributors
• Marketing.

So we're talking editors, directors, producers, scriptwriters, screenwriters and so on.

Therfore this list of important people from the media institution  would be the type of production company that would take on our story line and film opening and create a full horror film from it.
I therefore went and researched other horror films which are similar to our film and found out what companies produced these films and are specialists in this field of work, giving me an idea of what kind of media institution might distribute our media and why.

From my research i have come to a conclusion of a few film production companies which would suit our horror film and would best produce the final product because of previous films they have made being similar to our film.

These film production companies are:

• Orion Picture Corporation
• DreamWorks SKG 
• New line cinema
• Fox Searchlight Pictures
• Lions Gate Entertainment

Here are the reasons for why each of these film companies would suit taking aboard our film and producing it into a full horror movie:

Orion Picture Corporation

Orion Pictures Corporation was an American independent production company that produced movies from 1978 until 1998. It was formed in 1978 as a joint venture between Warner Bros. and three former top-level executives of United Artists. Although it was never a large motion picture producer, Orion achieved a comparatively high reputation for Hollywood quality.

I think they would suit to producing our horror movie because they have created films such as The Silence Of The Lambs which is in a similar genre to our film and is also quite gory and horrific like our film is set out to be. Also not being a large motion picture producer but still making high reputation Hollywood quality films show that they produce great films without huge budgets, being very convenient and essential to the production of a small film such as ours.

DreamWorks SKG

DreamWorks SKG is an American film studio which develops, produces, and distributes films, video games and television programming. It has produced or distributed more than ten films with box-office grosses totaling more than $100 million each. I think DreamWorks SKG would suit to producing our horror movie because they have created films such as The Ring, which was the main inspiration for our film and moved it forward in its production by taking ideas from the opening of the film. We took many ideas from this film and as DreamWorks SKG produced this film, i think they could produce our film very well and create it into a high quality horror movie. Being a big budget company also means that they would create our film very professionally and being high budget would mean our film wouldn't be limited by money so we could have many expensive effects, editing etc.

New line cinema 

New line cinema is an American film studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner Bros. in 2008. I think New line cinema would suit the production of our horror movie because they are famous for producing some of the most well known horror movies ever produced such as A Nightmare Of Elm Street and Friday The 13th. These films are so well known for shocking the audiences with their blood and gore, and they always have the famous antagonist, in which our film would be Luke. These films are in the same genre as our film meaning New line cinema would be a great production company to distribute our film.

Fox Searchlight Pictures 

Fox Searchlight Pictures, established in 1994, is a film division of Fox Filmed Entertainment alongside the larger Fox studio 20th Century Fox. It specializes in independent and British films, alongside dramedy and horror as well as non-English-language films, and is variously involved with the production and/or distribution of these films. I think Fox Searchlight Pictures would be a great suit to producing our film because they have created films such as 28 Days Later which grossed a lot of money at the cinema and is also a horror/thriller like our film. Therefore i think Fox Searchlight Pictures would be a great producer of our film.

Lions Gate Entertainment 

Lions Gate Entertainment Corporation (commonly referred to as Lionsgate) is a North American entertainment company. The company was formed in Vancouver, British Columbia in 1997, and is headquartered in Santa Monica, California. As of 2011, it is the most commercially successful independent film and television distribution company in North America. I think Lions Gate Entertainment would be a great producer of our horror film because they have created films such as Saw and American Psycho. Both of these films are in the same genre as our film meaning that Lionsgate will do a great job with producing our film because they are experienced and suited in this field of work.

Conclusion

From looking at all of these film production companies i can conclude that i think that DreamWorks SKG would be the best company to distribute our horror film because they produced the film The Ring which most inspired us out of any movie to create our horror film opening the way we did. Therefore this company will be best suited to producing our film because they are the most experienced and suited in this field of work.
Here is the opening scene from our main inspiration, The Ring. Produced by DreamWorks SKG: